Email marketing is similar to conventional direct mail in that you buy a list, prepare a mail shot and send it. Like conventional direct mailing you do not always have access to the addresses.
Like mass postal mailings, the technology to send thousands of emails is not available to many companies. You would need your own in house email server, fixed ip address, and your own internet service provider who will allow you to send mass emails. Then you will need a thorough knowledge of HTML language and a specialist emailing programme. This makes a professional full service email bureau essential as they do everything for you.

The bureau we have found do all this and a lot more. Included in the price are, the data, testing, delivery (sending the emails) reporting and tracking.

The design of the actual email message can be done by you, us, the bureau or a combination of all 3. Like a conventional advert or mail shot it is done from information you provide. Allow approximately 2 hours work or £80+ VAT.

Costs. Final figures are dependant upon volume. As a example the minimum order is 6000 addresses which costs £810+VAT

For a total cost of £890 + VAT you will be contacting 6000 people in your chosen market sector. For just under 15p each. This is a third of the cost of a conventional mail shot. Because you can link to your own website you can get across a lot more information and a lot more direct feedback. Done properly it is a marketers dream. Set it up properly and you can even watch the traffic increase on your website!

Web Statistics: After an email broadcast in April